On-page SEO is an essential part of any successful SEO strategy. It involves optimizing the HTML, internal links, and metadata of a page to improve its ranking on search engine results pages. In this comprehensive guide, we'll cover what on-page SEO is, why it's important, and 10 of the most important on-page SEO considerations today. Meta tags are one of the most crucial elements of on-page SEO, particularly page titles.
Each page has a title tag that appears in search results as a title. The meta description is a brief summary of the page that appears below the title in the search results. E-A-T, which stands for Experience, Authority and Trust, is the framework that Google testers use to evaluate content creators, web pages and websites in general. It is believed that E-A-T plays a role in Google's organic search results.
This means that E-A-T should be taken into account when creating an SEO strategy. The title tag, an HTML tag that exists in the main section of each web page, provides an initial clue or context as to what is the current topic of the respective page on which it is located. Meta descriptions, meta tags that provide a description of what the page is about, are often shown in SERPs below the page title. While Google argues that meta descriptions don't help with rankings, there is anecdotal evidence that indirect attributes of better descriptions do help.
Writing compelling headlines is essential if you want your website's content to work well in search. Header tags are HTML elements (H1-H) that are used to identify headings and captions within the content of other types of text (e.g. Header tags aren't as important to your site's positioning as they used to be, but these tags still play an important role: for your users and your SEO. Targeting a specific term across multiple pages can cause “keyword cannibalization”, which has some potentially disastrous consequences for your SEO.
It's important to identify if there is keyword cannibalization on your website and resolve it immediately. On-page SEO is important because many of the signals Google uses to rank web pages come from on-page elements. The most important thing is the content of the page itself. Because the elements on the page are what your users interact with the most, it pays to make a considerable effort to make sure that your on-page SEO works well. Page speed has been cited as one of the main SEO ranking factors for years. Google wants to improve the user experience on the web, and fast-loading websites will do just that.
The URL must contain keywords that describe the content of the publication. In addition, the URL must be short and friendly. Note that a title tag is not similar to the H1 tag, which is the title of your article on your site. Most websites keep them the same, while some texts work better if the title tag is different from the H1 tag. The meta description refers to a summary of your website and is often 160 characters long. With the latest algorithm update, you can create 680 pixels (120 characters) for mobile devices and 920 pixels (about 158 characters) for desktop meta descriptions. Also, we shouldn't overuse heading tags too much.
Due to their many uses, search engines will not identify the main content. Images are used to make pages more captivating and interesting. They also offer space between paragraphs so your page isn't full of text and there's something to look at. Original images will significantly improve your on-page SEO. However, if you don't have original images you'd better get any images you use. You need to make sure they're high quality, relevant to your content, correctly positioned and perfectly sized.
Internal links are often lost when referring to on-page SEO. However when your website grows it's important to create an internal linking process. This is because internal links make it easy for crawlers to discover your website explore new content and understand the context of multiple pages. The absence of internal links on your pages can have a negative impact on users' ability to approach your website's content. In conclusion on-page SEO involves optimizing HTML internal links metadata images headlines URLs titles meta descriptions header tags keyword density EAT framework etc. All these elements combined will help you create an optimized website with improved rankings traffic and conversions.