On-page SEO (also known as “on-site SEO”) is the practice of optimizing website content for search engines and users. It involves aligning specific elements of the page, such as title tags, headings, content, and internal links, with keywords. This is done in order to improve visibility and search traffic. The main topic of the page is entered in the main heading, and each additional heading is used to introduce a new subtopic.
This structure helps to ensure that the content is organized in a way that makes sense to both search engines and users. Brandon Dennis of Scotch and Smoke Rings increased his Facebook share by 200%, using Buffer. He created focused news that his audience would enjoy, then shared it with them at the exact moment they wanted it. While keyword usage is still important, prescriptive methods, such as using an exact match keyword in specific locations a required number of times, are no longer a requirement of on-page SEO.
Page content is your chance to communicate value to Google and your site's visitors; it's the heart of the on-page SEO process. On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites. And while link building is off-page SEO, not on-page SEO, you can attract more links by including linkable snippets on your page. On-page and off-page SEO work together to improve your search engine rankings in a complementary way.
Since then, on-page SEO has become 10 times more complicated, with UX signals, new approaches to title tag optimization, etc. Now that you know how your target market is looking for, it's time to dive into on-page SEO, the practice of creating web pages that answer users' questions. You should treat this on-page SEO template as a living document that will help guide your SEO strategy over the next few months (or years). There are several vital pieces of a comprehensive on-page SEO strategy that you'll need to know to create the type of content and site that ranks well on search engine results pages (SERPs) and leads to higher conversion rates.
In addition, Google prioritizes the user experience, so it's key to consider on-page SEO practices in your overall strategy. If you've been looking for a solution to organize and track the various elements of on-page SEO, you're in luck. On-page SEO involves optimizing all aspects of a website or web page in order to make it more visible and attractive to search engines. This includes optimizing title tags, headings, content, internal links, URLs, and other elements of the page. It also involves creating content that answers users' questions and provides value to them.
By following best practices for on-page SEO, you can ensure that your website or web page will rank higher in search engine results pages (SERPs) and attract more organic traffic.