But it's not just about getting the content out to people. Quality content is both the precursor to rankings and a powerful aspect of a campaign of any size. For a quality SEO strategy, one must devise a coherent strategy that doesn't consider rankings, content, and results as separate pieces, but rather considers them intertwined pieces of the same puzzle. With nearly 51% of web traffic in the world coming solely from smartphones, Google rewards mobile-friendly sites.
Tools such as the Mobile Optimization Test show how well your site is performing. Ask yourself what purpose your page or publication offers to viewers. If your answer is simply “improve the ranking,” that's not enough for quality metrics. Your content should be authoritative, useful and provide answers to questions.
Search engines, remember, are trying to offer users the best and clearest answers. While it's not technically an SEO factor, there's definitely a correlation between rankings and social engagement. You want to make sure that your content is shared across different social media platforms. When it comes to that, you want to add value to the content you're producing.
You want to generate engagement from users to test your services, pick up the phone, and get in touch. A solid SEO strategy is not a simple and cold algorithm, it is a living methodology for judging your success with consumers. It's an incredibly complex and ever-changing field that encourages websites to produce high-quality content, optimally format and organize their material, and keep up with results. The query engine is responsible for displaying the parts of the content of a website that it considers to be the closest response to a user's query.
This query engine will display websites by ranking from most relevant to least relevant. Technical SEO is the first component. Technical SEO is mainly involved in the design and development parts. Each of these three components directly relates to how Google processes and organizes websites to determine their ability to rank in search queries.