This year, SEO practitioners overcame challenges posed by a lack of resources, issues with strategy, and the ability to scale processes. Since the development of Amazon’s Alexa, Apple’s Siri and the Google Assistant, voice searches have increased in popularity. Google created its LaMDA, an AI language system to help the search engine understand natural, conversational dialogue better. These figures cannot be underestimated as they have only been increasing in recent years.
Strategy issues may indicate that SEO professionals are struggling to prove their ROI (return on investment).
What is the future of SEO in 2023?
Google has even said they will start displaying more AMPs in search results in the future, meaning that if you implement AMPs, your rankings could improve. This makes it abundantly clear that marketing AI is here to stay, and may need to be considered for all strategies in the near future. Technically, they are using AI as a tool to better convey their ideas, and I think this is something that will go undetected as there is 50% human involvement in the content creation process. First and foremost, fresh and relevant content can help improve the user experience, which can help improve the ranking of a website on search engines.
However, what we have learned in the last couple of years is that AI content generators such as Jasper and Copy Ai, use Open AI to make content creation highly scalable.