Search engine optimization (SEO) is a process of optimizing a website or web page to increase its visibility in the search engine results. It involves making use of different techniques to improve the structure of a website and its search engine ranking. SEO is a West Coast term, while SEM (Search Engine Marketing) is more commonly used on the East Coast. SEO focuses on organic (natural) search rankings, while SEM covers all aspects of search marketing.
When it comes to SEO, there are several key elements to consider. These include the exposure of the link text, the anchor text (particularly the keywords it contains), the source from which the link comes from, and the destination to which the link leads. The term 'sandbox' in SEO refers to a situation where a website has been temporarily moved or deleted. It symbolizes a dispute where too many people wanted the same documents at the same time.
When it comes to improving SEO, there are several techniques that can be used. These include buying an old website and classifying it, buying a Google Adwords PPC campaign, placing the website on a subdomain of a classified site and then redirecting 301 the site after it has been indexed, and ensuring that paid link text contains the words “paid text link” for Google to recognize it as a paid web link. When it comes to paid links, only paid text links to non-profit websites should be accepted and they must be disclosed via the rel%3D nofollow attribute on the hyperlink. RSS stands for Realtime Streamlined Syndication and is a form of XML.
It is a great way to present static information. When it comes to optimizing for search engines, Google will find all web pages that have the word 'certification' and 'python'. It will also find all web pages where these words appear together. However, it will not find websites on certification that do not contain the word 'python'.
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MCQ QuestionsBelow we list some of the best SEO MCQ questions which check your basic knowledge of SEO:
- What does SEO refer to?
A) A technique used to improve the structure of a website
B) Making use of different techniques to improve search engine ranking
C) Helps search engines to crawl website maps faster
D) None of these
- What does SEM refer to?
A) Because they are easier to compete
B) Because they already have a precise idea of what the user is looking for
C) Because long-tail searches are popular
D) None of the above options
- What does Search Engine Optimization refer to?
A) Electronic Search Optimization
B) Search Engine Optimization
C) Search Engine Optimization
D) None of The Above
- What is sandbox in SEO?
A) This is where sites are kept until they mature enough to be included in the top positions of a particular keyword
B) A special category of sites that are listed in safe searches for children
C) The box with paid ads that appear when you perform a search
D) The top 10 results of search for a particular keyword
- What is meta description?
A) Optimize five or more keywords per page
B) Copy competitor keywords
C) Target only the most searched keywords
D) Target synonyms for the main keyword
- Why are search engines so popular?
A) There are hundreds of search engines vying for users' attention, without a clear leader having yet emerged
B) They are arguably the “killer” application of the Internet
- What does 20% indexing mean?
A) The search engine has indexed 20% of the web pages of the website's website
B) Only the search engine will index 20% of the pages on the website
C) 20% of the pages on the website will never be indexed
D) None of the above