In short, the answer is no, but that also depends largely on your budget and goals as a company, which is a topic that we will cover in a future post focused on finding the best SEO company versus the most affordable. The short answer is that SEO does work and can grow your business by offering your company an ROI. The reality is that it could also waste a lot of your money if done incorrectly. Keep in mind that each industry and every company should approach this a little differently depending on their specific needs.
For example, a reliable professional SEO company like The SEO Contractor can analyze your business and tell you in advance the realities of your campaign. Some industries in some local geographic areas may be much more complicated to classify than others. In addition, some contractor websites may perform much better than others, while smaller, newer companies may take longer. Each case is individual for the needs and current situation of that company.
Companies are still making money because Google places them at the top of search results. There are many SEO or search engine optimization companies that promise to provide you with the best results overnight. These kinds of promises are not realistic, and what is worse is that the price that often accompanies these promises is excessively high. It is important to understand the realities of internet marketing strategy and what you should and should not expect from an SEO company.
There are several common problems with many SEO companies that you should be aware of during your search. The scenario usually starts with a phone call from someone who is out of state. They claim fabulous results for their website. They usually take advantage of their misunderstanding of how everything works.
A well-designed user experience can also be the precise signal that search engines need to properly index your website. The content you create, whether in the form of blog posts, white papers, pillar content pages, videos and more, will boost your organic search engine rankings and attract more customers. Not only that, great content can be amplified with advertising and optimizing it on external channels other than your website. There is nothing more important to me than the health and organic search performance of your website.
When you decide to start working with an SEO consultant, the first thing you need to do is research the right targeted keywords. Getting an optimal ranking is only useful for your company's investment if those who visit your website become customers. Yes, an SEO agency will optimize the website for those specific phrases, but ultimately, Google has the power in terms of what you do and why you don't rank. It's not as easy as adding a plugin to your website or submitting your website to a search directory.
Social media advertising and YouTube video optimization are incredible ways to amplify your best content. When you spend time improving your site experience and reducing your bounce rate, you're telling the search giant that your site is better than others in your niche. With the right content, you can attract those who are actively looking for the solutions you offer, rather than promoting ads that may or may not interest people. Voice searches also use more conventional conversational words than traditional typed searches, making voice optimization much easier and more natural.
However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO. They deindexed their website for just one day and found that 60% of their traffic depended on organic search. .