Is Search Engine Optimization Worth the Investment?

SEO can be a great way to grow your business and offer an ROI, but it can also be a waste of money if done incorrectly. Learn more about how to make sure you're getting the most out of your SEO investment.

Is Search Engine Optimization Worth the Investment?

The short answer is yes, but it largely depends on your budget and goals as a company. SEO can be a great way to grow your business and offer an ROI, but it can also be a waste of money if done incorrectly. Every industry and company should approach this differently depending on their specific needs. A reliable professional SEO company like The SEO Contractor can analyze your business and tell you in advance the realities of your campaign.

It's important to understand the realities of internet marketing strategy and what you should and should not expect from an SEO company. There are many companies that promise to provide you with the best results overnight, but these kinds of promises are not realistic. Be aware of common problems with many SEO companies, such as those who call from out of state and make extravagant promises. A well-designed user experience is the precise signal that search engines need to properly index your website.

Creating content in the form of blog posts, white papers, pillar content pages, videos and more will boost your organic search engine rankings and attract more customers. You can also amplify great content with advertising and optimizing it on external channels other than your website. When you decide to start working with an SEO consultant, the first thing you need to do is research the right targeted keywords. Getting an optimal ranking is only useful for your company's investment if those who visit your website become customers.

An SEO agency will optimize the website for those specific phrases, but ultimately, Google has the power in terms of what you do and why you don't rank. Social media advertising and YouTube video optimization are incredible ways to amplify your best content. When you spend time improving your site experience and reducing your bounce rate, you're telling the search giant that your site is better than others in your niche. Voice searches also use more conventional conversational words than traditional typed searches, making voice optimization much easier and more natural. However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO.

They deindexed their website for just one day and found that 60% of their traffic depended on organic search.