In short, YES, SEO does indeed work. The process of adjusting your site to load quickly, with clean code and content optimized for your users' searches, helps your site have a better chance of ranking well on Google's search engine results pages. SEO is essential for organic growth online, and if you do it right, you'll have an incredible number of Internet users who will find your website quickly. This increases brand awareness and the chances of these users becoming customers.
SEO only works when you use current best practices. By doing so, Google and other search engines will increase the ranking of your website, leading to increased traffic and, in turn, conversions. Tactics such as rewriting title tags and header tags or adding multimedia content can be quick ways to better optimize page elements on the page. Once you've set up your online presence, there's very little to do other than create more searchable content targeting other keywords and engaging in social media.
Google, and other search engines, are dedicated to providing the highest quality information to the search engine. Yes, an SEO agency will optimize the website for those specific phrases, but ultimately, Google has the power in what you do and what you don't rank for. If an agency promises that you'll appear on the first page of search results, they might not be lying, but they probably didn't do all their research. Your understanding of search engine optimization pricing will allow you to make better decisions when hiring an SEO company.
What you pay will depend on the size of your business, the nature of the SEO work, the level of experience required, and the scope of services that optimization experts will provide. You might think that the importance of organic search engine traffic would make investing in SEO a no-brainer, but marketers and business owners often have real concerns about incorporating SEO into their overall strategy. Since search engines favor sites with a lot of backlinks, many years ago, it was easy to play with the system by buying links from other sites. Search engine algorithms now don't consider any links when ranking sites, they can ignore links from spam websites, or even alter your ranking because you have them.
Also, if they say they can take you to the first search result for certain keywords before reviewing your Google Analytics and Search Console data, they're not being honest with you. This means that the content of your website is the most important factor in appearing in search results.