It's possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing you need to do is convince yourself that SEO is not difficult. If others can do it, so can you. All it takes is the willingness to learn and time.
On-page SEO involves formatting (such as H1 and H2 tags), keyword usage, navigation, URLs, meta descriptions and image descriptions or alternative text. In the collection of more than 200 ranking factors for Google, links remain one of the top three. Links from other websites to your pages tell search engines how reliable and useful your site is to users across the web. Like anything worth knowing, it takes time to dig deep into SEO.
To learn SEO, you have to keep up with industry changes and search engine developments. With WebFX, you can benefit from our more than 25 years of knowledge and experience. We have achieved more than 255,000 page one rankings on Google for our customers, and we can also help deliver results for your site through our services. Hear from 785 WebFX customers.
Creating high-quality links to your website is undoubtedly one of the most challenging aspects of SEO and one of the most in-demand SEO skills. For most people, on-page SEO is the easiest part of SEO to understand because you can actually see and control it. There is no better resource I've found as a starting point for learning SEO than Moz's The Beginner's Guide to SEO. The relationship between them is symbiotic: SEO helps inbound marketing success by ensuring content is found, and inbound marketing enables SEO by creating relevant quality content that people want to link to.
A particularly useful aspect of this SEO guide is that it explicitly covers mobile phone SEO, a growing field that will only continue to gain more importance as people become more dependent on search while they are on the go. If you are really in the early stages of your business and your understanding of SEO, the best way to learn SEO (in some cases your only option) is to teach it to yourself. After following my previous SEO beginner recommendations, I would review some of the posts online, watch some videos from SEO experts online, and look to attend a conference if it's convenient for you. Being a T-shaped SEO means that you have extensive knowledge of everything related to SEO, but excel in a particular area.
Fortunately, there are plenty of SEO guides, resources, and tutorials for beginners to act as training wheels while learning the ins and outs of SEO. By investing a few hours a month, you can become a real SEO expert and then you'll have the knowledge to know what the people you hire should do to do SEO for you, and you'll be able to better evaluate their readiness before hiring them. Being hyper-specific in this way is a good idea if you're learning SEO to become a sought-after SEO expert. For a more creative approach to SEO tips for beginners, check out the Search Engine Land Periodic Table of SEO Success.
People who love their work enjoy helping others, and several editors and SEO professionals helped me when I started teaching myself SEO. Your first question is surely “why do I have to bother teaching me SEO if I don't plan to be in charge of the company's SEO efforts? Many top publications also offer space for SEO-related content, including Mashable, Entrepreneur, TechCrunch and, of course, writers like Jayson DeMers, John Rampton and I covered SEO here at Forbes. .